The Helen McAlinden brand embodies quiet luxury through timeless, anti‑trend minimalism. The collections are characterized by refined sophistication, functional elegance, and a commitment to longevity over fleeting trends. Each piece is designed in Ireland and produced on a human scale in ethical European factories, emphasizing responsible craftsmanship and enduring quality. The ethos of the brand revolves around the principles: Simplicity. Sophistication. Longevity.

EU, UK and US AU

Why work with us

We design clothes that women feel great in. We embrace contemporary but timeless style. Everything is designed in Ireland. We work with ethical factories. We love the planet. Style is timeless

Enduring

Embrace the qualities of natural fabrics.