NOEMA JAMES is an Irish-owned luxury fashion company committed to quality, sustainability, and responsible growth. Founded in Ireland by Noema Damaris Prendergast, the brand reflects a contemporary interpretation of Irish design, one rooted in craftsmanship, integrity, and thoughtful innovation.
The company was established following an unconventional entrepreneurial journey. With an academic background in aerospace engineering and a doctorate in engineering focused on the interaction between gender, work, and professional structures, the founder brings a strategic, systems-based approach to building NOEMA JAMES as a brand and business. This perspective informs long term decision making, operational integrity, and the development of a coherent brand built on structure, purpose, and sustainable growth rather than short term trends.
NOEMA JAMES creates timeless womenswear for modern, discerning women. The collections feature architectural tailoring, refined femininity, and understated elegance. Instead of following fast-moving trends, the brand focuses on garments that endure in both quality and relevance, offering pieces suitable for all seasons and stages of life.
Sustainability is central to the NOEMA JAMES ethos. The company uses only natural fibres, prioritising Irish linen, Irish tweed, merino wool, and responsibly sourced silk blends for their durability, low environmental impact, and connection to Irish textile tradition. Production mainly takes place in Irish ateliers to ensure ethical labour, expert craftsmanship, and controlled production runs. Each collection is limited to minimise waste and prevent overproduction.
Supporting Irish industry is a core commitment. NOEMA JAMES collaborates with Irish mills and suppliers to sustain local expertise while integrating high-quality European manufacturing. The brand contributes to Ireland’s creative and manufacturing economy by championing Irish materials, design leadership, and responsible business practices.
Commercial transparency and integrity guide the company’s approach. Pricing reflects actual production costs, material quality, and skilled labour, rather than inflated margins or branding. This model builds trust and reinforces the belief that true luxury is defined by substance, craftsmanship, and longevity.
NOEMA JAMES represents more than fashion; it embodies values. The brand appeals to women who value intelligence over excess, discretion over visibility, and sustainability over short-term gain. Collections explore themes such as reflection, identity, balance, and strength through softness, resulting in clothing that is thoughtful, empowering, and emotionally perceptive.
As an Irish-owned and led business, NOEMA JAMES exemplifies Guaranteed Irish values. The company demonstrates how Irish entrepreneurship combines creativity, sustainability, and commercial responsibility to build an internationally relevant brand rooted in local identity.
NOEMA JAMES is dedicated to building a long-term, responsible fashion brand that champions Irish industry, values people and the environment, and shapes the future of luxury fashion.
Why work with us
NOEMA JAMES is proud to be a member of Guaranteed Irish. The iconic G mark is nationally recognised as a symbol of trust and integrity, awarded to businesses that are committed to supporting the Irish economy, creating sustainable employment, and championing Irish provenance in a responsible and sustainable way values that are deeply aligned with our own.
Displaying the Guaranteed Irish symbol across our business allows us to connect with consumers and partners who actively seek out trustworthy, values led businesses operating in Ireland. It also enables us to be part of a wider ecosystem of more than 2,000 Irish and international member companies, fostering collaboration, shared learning, and meaningful connections.
Through Guaranteed Irish events, initiatives, and integrated communications, we have the opportunity to build relationships, strengthen our network, and share the story of NOEMA JAMES with a wider audience.
We are honoured to be part of the Guaranteed Irish movement, contributing to positive change across communities and helping to make Ireland an #AllTogetherBetter place to live, work, and do business.