LIA is the Centre of Excellence for the Education and Development of Finance Professionals – dedicated to enabling and promoting the highest quality standards in financial advisory practice. We work on our members' behalf to provide continual education and forward-looking supports.

LIA combine member-focused personal development with education programmes, to deliver qualifications and accreditation through a range of courses and supports for Finance Professionals.

They enable their members, as Finance Professionals, to remain confident and in control of their customer relationships by providing the highest standards of quality education and enhancing their membership experience with the knowledge and expertise of their countrywide network.

LIA is dedicated to helping our members identify and achieve their personal and professional goals.

LIA was originally founded in the UK in 1972 and the first Irish region was established in Cork in 1978. Subsequently, regions were set up in Dublin, Limerick, the Northeast, Northwest, Midlands, Southeast, and West of Ireland. In May 1993, Life Insurance Association Ireland became an autonomous body with the full support and encouragement of their colleagues in the UK.

Over the past 30 years, LIA in Ireland has played a key role in improving the standards of professionalism amongst those who give and support financial advice, through our educational offerings (circa 6.5k exam sittings annually). LIA has worked closely with industry partners and with the Central Bank in expanding the services provided. When LIA Ireland was established in 1993 our membership was 630. This has grown significantly, recently surpassing 12,000, and these days comprises members from large Life Assurance Companies, as well as Brokerages and Credit Unions all over the country.

Why work with us

Life Insurance Association Ireland CLG t/a LIA are a proud member of Guaranteed Irish. The ‘G’ is recognised nationally as the symbol for trust awarded to businesses who like us, are dedicated to creating sustainable jobs, supporting local communities, and championing Irish provenance in a sustainable manner.

Displaying the iconic G symbol across our business connects with both consumers and other businesses who seek out trustworthy businesses in Ireland. It also gives us the opportunity to be part of a broader ecosystem of over 2,000 homegrown and international businesses. Through events and integrated communications campaigns, Guaranteed Irish helps us build connections and share our story.

We’re honoured to be part of this movement , affecting positive change across communities and making Ireland an #AllTogetherBetter place to live, work and invest.