Brandfire is an Irish-based customer loyalty and promotions agency that helps brands attract, engage and retain customers through rewards programmes, sales promotions and digital engagement platforms. We work with clients across utilities, retail, FMCG and services to deliver commercially focused solutions that drive customer retention, increase engagement and generate measurable results.

Our services include the design and management of loyalty programmes, promotional campaigns (including receipt-based promotions), rewards sourcing and fulfilment, and the development of digital platforms for customer and member engagement.

While our primary focus is the Irish market, we also support campaigns and platform deployments across the UK and wider European markets, depending on client requirements.

Why work with us

We combine strategic thinking with practical delivery. Our focus is on creating programmes that are not just well designed, but that work in practice—driving real customer engagement, retention & commercial results.

We have a proven track record delivering loyalty and sales promotional campaigns for leading Irish brands , including long-running programmes that continue to evolve and perform over time. This experience allows us to bring proven ideas while tailoring each solution to the specific needs of the client.

Unlike many agencies, we manage the full process—from concept & platform build through to rewards sourcing, fulfilment and ongoing programme management—reducing complexity & ensuring consistency.

We also prioritise simplicity and ease of use, both for clients and end users, which is critical to achieving strong adoption & engagement.

Clients work with us because we deliver programmes that customers actually use, and that deliver measurable value to the business.