The Brennan & Co Group, founded in Dublin in 1967, incorporates four companies – Brennan & Co, Brennan & Co NI, Brennan & Co SVS and Irish Power and Process Ltd. The Group is a market leader in the supply and servicing of equipment, reagents and consumables along with supply chain management to the Life Sciences, Healthcare, Industrial and Pharmacy sectors in Ireland, Europe and Asia
Why work with us
Strategic Business Plans
For every key supplier, both new and existing we complete a rolling 3-year business plan specific to that supplier. These business plans feed into our overall Group Strategic plans leading to a natural alignment of our success to yours. We focus on relationship building, market intelligence, competitor analysis, critical success factors, budgets/targets and KPI’s.
This is a live document which acts as a roadmap for success, with success metrics being agreed collaboratively. It guides the communication with our suppliers and allows us to quickly respond to and overcome challenges in addition to monitoring and reporting on our collective successes.
Long Term Relationships
Building strong and sustainable relationships is key to achieving our vision.
We have successful supplier relationships spanning more than 30 years and still going from strength to strength.
This is a testament to both our commitment to only partner with the most innovative manufacturers who are providing high quality solutions and our commitment to maintaining these relationships
Proven Track Record
We have a proven track record within the marketplaces we serve. The 3 trading companies within The Brennan & Co Group have been trading for between 30 and 55 years.
We have established relationships with all of the key customers within our marketplaces and represent some of the world’s largest brands.
We have built a reputation for our relationship-based approach which focuses on providing our customers with the best customer and after sales service
Sales Process
We have developed our own internal Sales Process to maximise the effectiveness of our sales teams and support them to achieve their full potential. We adopt a well documented 5 stage consultative selling process which is standardised across the Group and is supported by:
Consultative sales training upon joining the organisation and continual refresher training
Advanced and bespoke sales training focusing on specific needs
Tier 1 CRM system designed to incorporate our sales process
Defined sales management team to support the sales function and build multi layer relationships with our customers and suppliers
Knowledge
We have in depth market knowledge as a result of our extensive experience and interactions over the past 55 years.
Our exceptionally dedicated and passionate people have developed specialist product and market knowledge and our core value of learning ensures that we support them to keep this knowledge current and relevant while also looking forward and understanding the future needs of the marketplace.
This allows us to work with our partners to ensure that the product offering continues to match the needs of the customer
Facilities
We have invested heavily in state of the art facilities to include a demonstration laboratory, calibration laboratory and onsite seminar facilities.
This means that we can give specialist training and presentations on products to large Groups as part of our Education programmes.