Miconex are founders of the Town & City Gift Cards initiative across Ireland and the UK and Downtown Gift Cards in North America, with over 200 programs and €79m in local spend delivered to date.

Town & City Gift Cards are local Gift Cards for 16+ towns and cities across Ireland that can only be spent in person, driving footfall in Irish places. A rapidly expanding number of towns and cities across Ireland are using the Town & City Gift Cards program to lock spend into Irish communities, with over €17.4m in sales in 2025 across the Irish network. Cards are branded to specific Irish towns, cities and regions and are spent, in person, with registered businesses, driving footfall and locking spend into Irish business communities. The Town & City Gift Cards initiative is the recommended Gift Card program for Chambers Ireland.

What makes Town & City Gift Cards unique is the blend of the big brands you know with the local businesses you love; shops to restaurants, salons to hotels, attractions to services, all available in one Gift Card. And as cards have to be spent locally in specific Irish towns and cities, they have a tangible positive impact on local communities. Increasingly, organisations across Ireland are making the move to Town & City Gift Cards as a way to reward their people with a Gift Card that offers unbeatable local choice with unrivalled support for local.

Why work with us

Town & City Gift Cards are increasing in popularity as employee rewards, client thank you gifts and customer incentives as they enable the organisation to have a tangible positive impact locally. Here are some of the main reasons to choose Town & City Gift Cards:

Unbeatable local choice: Town & City Gift Cards are the only card that offers the big brands they know with the local businesses they love in a single Gift Card, enabling organisations to offer unbeatable local choice to their employees.

Supporting CSR aims: 84% of organisations said CSR has become more important to their organisation over the past 12 months, Town & City Gift Cards help Irish organisations to demonstrate their CSR credentials.

Ease of use: Organisations have the choice between physical cards to hand out or digital cards which can be sent to multiple employees on a specific day/time - Town & City Gift Cards make support for local simple.

Corporate order site: A dedicated corporate order site facilitates corporate orders quickly and easily - with physical cards securely delivered by DPD.

Aligning to purpose and values: 94% of organisations said their rewards and incentives align with their organisational purpose and values. Choosing Town & City Gift Cards is a positive statement about an organisation’s tangible support for local.

A local option for rewards and incentives: Compatible with the Small Benefit Exemption, Town & City Gift Cards give organisations a real, local alternative to online cards where the benefit is locked into the local area.

Positive PR: Choosing Town & City Gift Cards is a positive story for the community, ensuring employee benefits also benefit the local economy.