Startle offers strategic background music and digital signage solutions that make retail and hospitality brands unforgettable. Our highly flexible user platform allows businesses to manage music and signage across an entire estate.

To ensure our customers are supported every step of the way, we provide 24/7/365, award-winning support. It's all designed to provide an end-to-end audio visual service that retail and hospitality businesses can rely on.

Startle provides background music and digital signage to over 3,000 retail and hospitality locations across Ireland. They are proud to have acquired Visual ID, an Irish brand, in 2024, which has become their platform for running our Irish operations.

Why work with us

Brands choose Startle because we combine global-standard technology with a genuinely local Irish operation. Since acquiring Visual ID in 2024, we've built out a full Irish team across Westmeath, Cork, and Dublin - including a Country Manager, Account Manager, Project Manager, and Field Engineer - so customers get on-the-ground support, not a remote call centre.

Our Irish HQ at Kilbeggan Harbour, Co. Westmeath, means we're rooted in the community we serve.

We're a fully managed provider - background music, branded radio, digital signage, and in-venue entertainment are all handled end-to-end, from strategy and curation through to hardware and ongoing support, so brands don't need an in-house team to manage any of it.

Our Relentless SupportTM team provides proactive account management and free player replacements, which matters for multi-site operators who can't afford downtime across locations. And because we work with over 3,000 retail and hospitality venues, we bring genuine cross-sector expertise on what actually drives customer experience and sales, backed by our own behavioural science research into how music and atmosphere influence spending.

In Ireland specifically, we work across sectors including pharmacy, forecourt, and travel - recent additions include Blarney Woollen Mills, Healthwise, and Irish Ferries. That cross-sector experience means we understand the specific pressures of Irish multi-site operators.

Our partnership with GAA+ is a good example of how we bring genuine cultural relevance to venues - enabling pubs to broadcast Gaelic football and hurling, sports that matter to their customers but aren't always accessible on terrestrial TV.

Finally, brands work with us because we're accountable to the standards Guaranteed Irish represents - investment in local employment, training, and long-term commitment to the Irish market, not a short-term entry.